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JBroida
03-08-2013, 05:01 PM
Just thought i'd share with you guys... goes into print tomorrow :)
http://www.latimes.com/features/food/la-fo-0309-virbila-20130309,0,4165448.story

and there's more:
http://www.latimes.com/features/food/la-fo-0309-virbila-sidebar1-20130309,0,3281314.story

El Pescador
03-08-2013, 05:06 PM
Good article.

Customfan
03-08-2013, 05:06 PM
Wow Jon.... Big leagues.....

"thy knife wisperer". :thumbsup:

Congratulations, very nice!

skiajl6297
03-08-2013, 05:07 PM
Congrats! Great article.

Benuser
03-08-2013, 05:11 PM
Nice! Thanks for sharing.

mhlee
03-08-2013, 05:15 PM
Whoa! DUDE!!! Nice!!! From none other than SIV. I would have figured Russ Parsons would have done it, but that's awesome!

Congratulations, Jon and Sara!

Johnny.B.Good
03-08-2013, 05:17 PM
Awesome!

JBroida
03-08-2013, 05:17 PM
Whoa! DUDE!!! Nice!!! From none other than SIV. I would have figured Russ Parsons would have done it, but that's awesome!

Congratulations, Jon and Sara!

she also ended up with a gesshin heiji at the end of the day ;)

don
03-08-2013, 05:19 PM
Fantastic article.

Seth
03-08-2013, 05:20 PM
Great article. Congratulations. See if you can Morimoto to ditch his nenohi and get some real tools.

heirkb
03-08-2013, 05:33 PM
Congrats! You guys really deserve this and much more for your level of service and products.

TamanegiKin
03-08-2013, 09:02 PM
Congratulations Jon and Sara! That's really awesome

echerub
03-08-2013, 09:26 PM
Very nice and very cool! :)

Chef Doom
03-08-2013, 09:29 PM
I shall not open this article or step foot into this wonderful shop until I am paid back the 5 yen that I let you borrow in Osaka back in 1985.....this shop owner IS Jonson Broidacovich correct?

JBroida
03-08-2013, 09:35 PM
lol

Chef Doom
03-08-2013, 09:48 PM
Sooo...you aren't 6'6".....long red hair.....freckles......missing a left eyebrow.....Scientologist?

Whew, boy did I get that wrong. All well, who new there was a Japanese shop right around the corner from me. With L.A traffic, it should only roughly take me 2.5 to 3 hours to get there. Any plans on changing your store hours to 7 days a week, 10am to 10pm? I think that would be a great business decision. Not that I ever owned a business, just saying.

JBroida
03-08-2013, 10:04 PM
lol... maybe when i hire someone to work for me ;)

Mike9
03-08-2013, 10:27 PM
Good read Jon - congrats

El Pescador
03-08-2013, 10:28 PM
I like the bathrobe....very "big Lebowski"

Line cooked
03-08-2013, 11:18 PM
Nice article....prepare for the crush!

JBroida
03-08-2013, 11:22 PM
scared since its just me in the store tomorrow :scared2:

mr drinky
03-08-2013, 11:27 PM
Whoa! DUDE!!! Nice!!! From none other than SIV. I would have figured Russ Parsons would have done it, but that's awesome!

Congratulations, Jon and Sara!

Congrats Jon. I don't think there is one person on this forum who has dealt with you that has not (1) thought you (and Sara) deserve this and (2) has not expected that this type of recognition would eventually come. Bravissimo.

With that said, I am not from the LA area and mhlee made reference to SIV (S. Irene Virbila). Is she the s**t?

k.

EdipisReks
03-08-2013, 11:36 PM
congrats, Jon!

mhlee
03-09-2013, 12:08 AM
Congrats Jon. I don't think there is one person on this forum who has dealt with you that has not (1) thought you (and Sara) deserve this and (2) has not expected that this type of recognition would eventually come. Bravissimo.

With that said, I am not from the LA area and mhlee made reference to SIV (S. Irene Virbila). Is she the s**t?

k.

K -

You're correct. "SIV" is short for S. Irene Virbila, the former long time food critic of the LA times.

Food critic duties were taken over by Jonathan Gold last year, but SIV continues to write for the LA Times. She had a mixed reputation as a critic and was kicked out of Red Medicine restaurant by the chef when she went to review that restaurant because of issues with a previous review she did that was critical of a previous restaurant that the chef worked at.

She's usually a "matter of fact" person, and now generally does wine and restaurant recommendations, but her second article was unique. The tone was different to me (compared to other articles she's written) and more personal than other articles she's written about stores she's visited. I think she was very impressed and happy with her experience. (She previously did an article about Hitachiya, a Japanese kitchen goods store and there is no second, separate article about her experience purchasing a item at that store.)

mr drinky
03-09-2013, 12:12 AM
Thanks for the input, Michael.

k.

Chef Doom
03-09-2013, 12:49 AM
She had a mixed reputation as a critic and was kicked out of Red Medicine restaurant by the chef when she went to review that restaurant because of issues with a previous review she did that was critical of a previous restaurant that the chef worked at.

LOL, I remember reading about that. There was speculation that it would end her food review career because of her cover being blown. I think that particular chef started warning other restaurants and chefs about her and started passing her picture around.

Jon, you don't have to worry about tomorrow, I don't think. I could be wrong, but I believe it's the day after the article gets released that the fun will begin. I've seen restaurants get pretty crazy after an L.A Times review firsthand. But since tomorrow is Saturday it could be different. But then again, it is Venice, and the parking generally does suck. Maybe more of a small unruly crowd rather than a blood thirsty mob. I kinda want to avoid your shop because of it for the next couple of weekends to avoid the mess, but I gotta stop by just once to see the results for myself. Maybe you could post a short video or a picture of your shop to gloat a little.

JBroida
03-09-2013, 12:54 AM
fwiw, we have a parking lot behind the store ;)

mhlee
03-09-2013, 02:28 AM
Jon, you don't have to worry about tomorrow, I don't think. I could be wrong, but I believe it's the day after the article gets released that the fun will begin. I've seen restaurants get pretty crazy after an L.A Times review firsthand. But since tomorrow is Saturday it could be different. But then again, it is Venice, and the parking generally does suck. Maybe more of a small unruly crowd rather than a blood thirsty mob. I kinda want to avoid your shop because of it for the next couple of weekends to avoid the mess, but I gotta stop by just once to see the results for myself. Maybe you could post a short video or a picture of your shop to gloat a little.

I think we should get a mob of people to all go to JKI on Sunday. ;)

kalaeb
03-09-2013, 02:46 AM
Congrats

Chef Doom
03-09-2013, 02:53 AM
I think we should get a mob of people to all go to JKI on Sunday. ;)

And everyone bring a bag full of Henckels and Wusthof Classics with random chips and bent tips for Jon to fix and sharpen. Then slap $20 on the table and demand a same day turnaround.

chinacats
03-09-2013, 02:54 AM
Nice, well deserved write-up.

Cheers!

jigert
03-09-2013, 03:39 AM
Nice article! Congrats Jon and Sara!

pitonboy
03-09-2013, 06:47 AM
[QUOTE=mr drinky;188057]Congrats Jon. I don't think there is one person on this forum who has dealt with you that has not (1) thought you (and Sara) deserve this and (2) has not expected that this type of recognition would eventually come. Bravissimo.QUOTE]

Congrats to Jon Sara for this recognition and a big +1 to Mr Drinky for expressing the feelings of those who have had the pleasure of working with JKI

The BoardSMITH
03-09-2013, 10:40 AM
Good for you Jon. Glad to see you and Sara getting this kind of recognition. Hard work does pay off.

dharperino
03-09-2013, 11:40 AM
Very cool article. Congratulations!

Sara@JKI
03-09-2013, 07:38 PM
thank you guys! this is really exciting for us as well... i'm going to send one copy to my family in Japan :bliss:

mano
03-10-2013, 08:13 AM
It was just a matter of time. Excellent and well deserved articles.

marc4pt0
03-10-2013, 09:44 AM
Nice write up! Makes more even More jealous of my sous, who will be taking a trip to LA come soon. he's already mentioned about making a stop at your shop. Ohhh, so jealous!

Meals
03-12-2013, 10:05 PM
Great reads!

Anton
03-14-2013, 12:33 PM
very nice! Well deserved.