What I like most is that there is absolutely nothing about them that is Target, Walmart, Sur la Table, William Sonoma or other mass-produced-waste of energy.
You will never see a cheesy shot of Rachel Ray, Gordon Ramsey, Wolfgang Puck or Paula Deen's exaggerated, commercial smile attached to something like this. These aren't boards made by teenagers in Thailand to be sold in Walmart isles with smiling celebrity chef's smeared on the packaging. To me, these boards seem to be what happens when someone focuses on actual quality instead of focusing on how to give buyers the "impression" of quality to knowingly sell junk. I'm really enjoying using it so far.
Eat your heart (wood) out Martha Stewart.