That aside, part of the problem exists with the public and the media as well. S*** like this gets idolized by morons on Yelp who think their opinion matters because they dine out once a month as well as hipster publications. Some loosely apply to this term. This kind of "food", if you can call it that, persists because people will rant and fawn over it. They love it because they want to love it - not because it's actually any good. They feel that society will approve of them more if they jump on the bandwagon. It's amazing what people will convince themselves of as well as lie about.
A radio station did a bit a few months ago regarding "new bands" and interviewed concert goers at a festival. These mock-up names ran the gamut from toilet humor to the most outrageous, non-sensical puns so as to be obviously fabricated. Sure enough, people made comments about how great their albums were and which songs were their favorites. They even attempted to give well-thought out critiques about their lyrical direction. Silly, silly human nature.
Bad food and bad service seem to go hand in hand. At least in Portland. I'm sure elsewhere too. People love it. They rave about how "authentic" the poor Italian service was. People want to be cool and hipster food with hipster service are hot right now with certain parts of the population. It's trending. Or at least that's what Twitter told me.