First you hire a supermodel...
Just to be the devil's advocate it is rather obvious that the choil is a mess and the grind, from that perspective, is a bit chunky, aka, looks like it needs thinning. If I were enthusiastic about the knife's cutting performance and giving a review I would point out that the knife performed such that you could simply ignore these apparent imperfections as they were for all practical considerations not evident anywhere else on the blade.
That being said, if I were the knife maker I would not want one of my pieces making it's way out in public looking like this particular knife, not good advertising.
Ahahaha, I really should read the comments more carefully especially when I come to a post late, please ignore mine concerning the messy looking choil, dohh!