Thanks everyone for the replies.
Seems like the Zojirushi are the most highly touted rice cookers and Tiger is the Avis. And after comparing the plethora of models from the two brands (no thanks to the despicable obfuscating marketing strategies of contemporary brands no doubt), there are the IH technology ones and the simpler old bottom plate heating ones. And within the two kinds there seem to be two quality levels in the models. A lot of the difference seems to be in the quality of the bowls.
I thought I might go for the IH ones but only if it gave noticeably better cooked rice. The proof being in the (rice) pudding! Dave, you seem to be the only one who has tried both and you say that there doesn't seem to be any difference. So I'll go with your advice. Thanks!
Why a rice cooker? Dardeau, perhaps the difference between Asian and Cajun cuisines? With most Asians I know, rice is the staple, it has to have that consistent and dependable quality time after time. Some families like the texture softer, some harder, some just like it like Goldilocks. Speaking personally, I like to be able to measure the rice, quick wash and rinse, bit of water to the measured mark, pop the button and voila, perfect rice without fail or fuss. And those darn things last forever just about. The electrics on my 16 year old el cheapo Panasonic one is still going, pity about the pinhole on the bowl.
That said, best rice I've ever had was cooked in a simple pot on a charcoal stove. The charcoal gives it that slight smokey fragrance and as boomcha has mentioned the slightly charred bottom layer is just fantastic. This must be the Asian version of soccarat.