Plus, it seems like such a simple thing to try and simplify. Forming the rice is clearly the simplest part of the entire process. As you mentioned, properly seasoning the RIGHT kind of rice is an oft overlooked, yet very key aspect. The fish would be my big hang-up, but I see this contraption lending itself better to Spam musubi anyway.
-Enjoy the ride. *** All statements made herein are my personal opinion and nothing more, regardless of tone or context. ***
1. Giada used to be a food designer, plating and posing food for film and photos, so she would be qualified.
2. Pressed sushi is very popular in Japan, and has it's place, though it isn't as wasteful(you don't cut the fish like a biscuit).
3. This is awful. Smashing the grains together is the worst thing you can do to sushi. I want sushi that you can't pick up with chopsticks that blows up in your mouth. Can't do that in a mold.
4. Homemade sushi is delicious, as long as you know what you are doing, and what is doable at home.
Superficial similarities at best. They're posing the same way, and both have dramatic features. Natalie Portman is attractive. Giada looks like a f*cking Skeksi from the Dark Crystal.
i honestly think the product is pretty clever, and i think a great deal of thought has been put into it. forming has never been my problem with sushi, though, it's getting the damn rice just right!