We should clarify on who is getting burned at HOME ... And who is in a PRO environment getting burned. BIG BIG difference. At home water ice and what not may work where you are able to keep it there for a bit. In a Pro environment not the case. If I put water I actually use warm water as it adjusts my temp to the temp of my environment and around me and its easier to deal with the pain. I adhere to Theory's suggestion and AVOID all ice and water if I can help it. My go to is mustard. You can slather it on and it draws the heat to the surface and lessens pain. It will stay on your skin as well. When it drys and you feel the pain coming back, wipe and reapply. I don't know all the science behind it, but I have had LOTS of burns like Theory and very very little scars to show from it using this method. Milk is also a great neutralizer, but only for home use where you can keep it immersed for a bit.