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Thread: Cut Booklyn Again (and again): On "The Story"

  1. #1
    Senior Member Justin0505's Avatar
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    Cut Booklyn Again (and again): On "The Story"

    He must be talking to the right people / making some good friend's because Joel Bukiewicz was just in the media again. This time he was interviewed on a national radio show: "The Story" which is hosted by Dick Gordon and distributed by American Public Media (Wednesday, May 16 2012's episode).
    The show was primarily about Studs Terkel, American steel workers, and manufacturing / labor in general. Dick is pretty blatantly liberal and sometimes annoys the heck out of me, but he often has interesting people on his show and he does a pretty good job of getting them to open up in the interviews.


    You can listen online here:
    Episode page:
    http://thestory.org/archive/The_Story_51612.mp3/view

    Stream the audio here:
    http://thestory.org/archive/The_Story_51612.mp3
    The interview starts at about 30min in.

    or, the show is also available as a podcast and the sections are all broken out in pieces there.


    A lot of the interview is repeated info from videos the articles, but I did hear some interesting new things: Joel talks about going online to "places where small communities of knife makers meet" when he was first starting out and needed to learn the basics. - I wonder where that was and if / where he goes to learn these days.

    Joel consistently comes across as a likable guy with a good story and the more I see and hear, the more curious I am about his knives... I guess publicity works, huh?

  2. #2

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    I love The Story.

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    Senior Member Crothcipt's Avatar
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    A good publicist will do that for you. They are very expensive too.

  4. #4
    Senior Member Line cooked's Avatar
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    I met Joel a couple of years ago and he invited me too come see his shop which I think has since moved. I have never had a chance to use one of his knives, but he is a super nice guy who seems super pasionate about what he does.

  5. #5
    Marko Tsourkan's Avatar
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    Quote Originally Posted by Crothcipt View Post
    A good publicist will do that for you. They are very expensive too.
    Yes they are, particularly, the New York Times articles.

    M


    "All beauty that has no foundation in use, soon grows distasteful and needs continuous replacement with something new." The Shakers' saying.

    If my KKF Inbox is full (or not), please contact me via Email: anvlts@gmail.com

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    That and the New Yorker plus maybe Savier do seem to be the ticket to the yellow brick road don't they?

  7. #7
    Senior Member labor of love's Avatar
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    well, keep in mind the price of a publicist among other assorted string pullers when you throw down 575 for a 240mm prospect. gotta pay the bills right? the cost of advertising explains his steep prices.

  8. #8
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    Quote Originally Posted by Marko Tsourkan View Post
    Yes they are, particularly, the New York Times articles.

    M
    Hey Marko, when you're all cranked up and ready to go we should pass the hat and get you hooked up with a publicist. Those people wouldn't know what hit them once they saw your work. They'd be saying, "Joel who?"

  9. #9
    Marko Tsourkan's Avatar
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    Haha, I don't need to get more busy, to be honest, not unless I buy myself a Kuka robot or farm out most work to subcontractors.


    M


    "All beauty that has no foundation in use, soon grows distasteful and needs continuous replacement with something new." The Shakers' saying.

    If my KKF Inbox is full (or not), please contact me via Email: anvlts@gmail.com

  10. #10
    BloodrootLS's Avatar
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    I hesitate to resurrect an old thread here, but I'm a bit surprised at the rancor expressed toward this guy. Also, having had much more press for our business than we've deserved I can say that I would be very surprised if Joel had a publicist of any kind or at least paid any money for one. Perhaps, but I would be very surprised. Press begets press. For us it was a blog that David's wife followed and she thought might be interested in our work/story. She sent them a short email about us and they ended up posting a little two paragraph or so blurb. Magazine editors, little did we know, also watch that blog, among tons of others like it looking for press fodder. Magazines, TV producers etc. are honestly desperate for new material and since that one half-hearted email to one blog we've never tried to get press and even turned some down, but it keeps escalating to the point where we just think it's kind of funny. It's like rolling a snowball down a hillside. Press is great, don't get me wrong, but it can also be a PITA for small producers like us as we get saturated with work very quickly and don't want to scale our business into something bigger/different than we have it. I imagine it's very similar for Joel. He's just a guy doing what he loves, and a cool guy from what it seems. Luck, being approachable and interesting, having decent work, and having at some point been in the right place at the right time, likely accidentally, is my guess what's doing it for Joel. In one sense he's along for the ride in the design community. Most of the guys here on the forum who are makers aren't selling to the design community and therefor not getting knives passed around in those circles perhaps. Editors are unlikely to come to places like this to look for material by what I can see, though it would make sense to me for them to do so. Some of the press we've been in it's been obvious that the editors don't care to check quality or functionality pretty much at all. Other press outlets have been much more discerning and have asked for knives to use in their test kitchens for weeks/months to vet quality. Press/popularity is definitely a mixed bag for small producers and seems to destroy brands as often as it makes them. Marko's last comment is very wise!

    ~Luke

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