Better than rip off Britain 28% import duty and tax; put either a lower value on parcel (how many customs officers know the value of these specialist products) or put "gift" on package.
This really works in the UK? Are they stupid? I don't get anything from the greedy hands of our German customs officers without presenting a bill or a paypal invoice (thank God for html editors!).
"Gift" doesn't work at all. It's free up to about 30$, all else is 19% VAT plus import tax.
And they want the money first, repair or not. If you happen to return something you'll have to fill out some nifty paperwork and might eventually get your tax back some day.