Ads are a necessary fact of life for any site, but some are especially intrusive. The new Beef ad on mobile is one of those for me. I'm unsure how much choice is available for these ads, but for me this Beef ad, displaying icons all over my screen every time I click a link, makes the forum unpleasant to visit. My 2c only. Could be I'm entering the grumpy old man phase of my life.