i Guess the Akifusa knifes come in 10 trillion different rebrands.
"I do find it funny sometimes when you read people's descriptions that say "this is my favourite knife, its an awesome cutter etc". Does make me wonder..."
"favourite", unless sold due to financial needs, sound disingenious indeed - but positive statements about performance could indeed be down to style, aesthetic, balance... issues.
"If people were only purchasing based on name all the "new" makers that are continuously getting "discovered" would never happen."
To the contrary. If I buy a knife by a maker I can find no information on, bearing that makers name, and use the knife, I have also bought empirical information with it: If it is good, I know "some by maker XY are good", if bad or not my style, "some by maker XY are lousy, or not my style". If it is sold under a rebrand, I can only say anything about the reseller's QC...
Long story short: they may not be trying to rip you off with lack of information, they may just mistakenly believe you don't care.
though again to put things in perspective I think most of these knives are regarded as being "professional grade cutlery" in japan, ie intended for professionals
if you go to most decent sushi bars, and talk to your sushiman about different steels, even if you use the japanese terms, you will probably get funny looks.
probably vast majority of professional users only care whether it is carbon or stainless. probably the vast majority of professional users, even in Japan, are not well appraised of the history or reputation of most small makers. I'd imagine names like Ryusen or Takamura and maybe even Shigefusa or Kato ... may be known but not in such detail as is common here.
Long story short: they may not be trying to rip you off with lack of information, they may just mistakenly believe you don't care.
Do tell.
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