These have been around for more than a year I think. I own the 24cm with Wa and western handle, as well as the 15cm petty. Decent knives that take and hold a keen edge very well. And by the way, in reality, the purple looks much darker, so you don't have to fear being laughed because of purple handles.
By the time they were new, there was a long thread with lots of pictures over at KF.