I hesitate to wade into this one because I am aware that passions can run high around certain issues and characters, but at the end of the day, what you're arguing over is the best way to run a business. There are successful business owners that know the ins and outs of all of their products, the roles or their employees, and the needs of their end-users, and then there are those that take a 50,000 foot view, relying on others to get them the knowledge they need in order to sell product. Which you are will depend a lot on the size of your business, or rather, the size you want your business to be. I know plenty of guys that have started as one and migrated to the other as their business grew. Neither approach is right or wrong. Among a crowd (myself included) that likes the idea of the elder bladesmith sitting atop Mt Fuji honing his honyaki blade on 10,000 yr old 10K stones, soaked in mermaid tears and Elysian ambrosia, the 50K foot view approach won't be preferred, but it's not invalid.
Regarding the knives, they're not one of a kind, hand-forged knives, and I don't think they're intended to be. They're factory knives. Smaller production, probably, with a few more bells and whistles, but still, they're mass-produced for the mass market. Kinda like TKCs, DPs, Aritsugus, and countless other blades that I use and appreciate. I'm not going to ding them just for that. Not every blade needs to have some sort of special significance in order for me to like or use it. I still use my forschners every day for Pete's sake.
And if the objection is the marketing and hype-generation, hey. Dude's got business savvy. That stuff didn't work on me for the Evercut and it won't here either. Though I guess I can understand the objection to the expert statement. I mean, I'm around plaster teeth all day. It doesn't make me a dentist. Just because a person is around blades all day doesn't necessarily make them a bladesmith. But it might give them a good idea as to what type of blade might sell. And once again we're back to the "what type of business owner" question.
Anyhoo, just my $.02.