Firstly, I've never had the pleasure, nor wanted to, watch any of Ryky's videos, don't know much about him other than reading snippets of other's apparent disdain for him.
At the end of day, he's just a knife enthusiast, with an ambitious entrepreneurial spirit. His aim, obviously appears to be creating a brand—what he's doing is not much different from what JKI, K&S, KNS, Hitohira and CKC have done. Makes perfect sense to monetize a dedicated following in an attempt to make a living dealing with something he's passionate about. Why not?
I respect him for having the balls to launch a business—which isn't easy. Launching a small business is scary stuff—many small business owners (including myself) invest everything into it, like $$$, research, and countless hours of hard work without pay—a huge gamble. It's much easier working under someone as an employee for a company.
I really don't have an opinion on Ryky one way or another—but his website is nicely designed and functional, a much better site than some established dealers IMOl; with a well curated selection of knives. Hope he succeeds, I'm all for cooks upping their game on kitchen knives.
Well, I might be wrong but what I started to think after two purchases from his website Ryky may only be the endorser. Proffessor X who is the angel investor behind Ryky (he mentioned him as Prof X couple of his videos) may using his brand name and visibility. I've purchased two separate parcels recently and they're shipped directly from Hong Kong.