Fredrik Spåre Impressions

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Hey Folks,

Firstly, I just want to say that your continued support and always constructive feedback is totally appreciated. That also includes the somewhat challenging topic of the Modern Cooking MCX partnership with Fredrik and its impact on his custom orders.

I won't argue that this partnership has had an impact on delivery of custom orders and for my part I am sorry. I want to give you a little background on our partnership and assure you that Fredrik has not once ever expressed anything other than gratitude for the support this community and those on his books have given him.

Late last year I developed the plan to find a knife maker or several knife makers that I could develop a collaborative set of products with. The goal was always to develop something unique, high performance and as reasonable as possible in price. From the moment Fredrik and I began our correspondence it was clear that we had like-minded views on what we wanted to achieve. Both of us are former chefs and quickly found that we worked well together. Fredrik made it clear to me, back in October or November, that he wanted to do more batch style knife making. He felt that this allowed him to focus on the processes of making knives rather than the details of each custom order. For example, perfecting Honyaki.

We understood that this could impact delivery of his custom orders and we both felt that it was important to ensure these customers would get looked after. We agreed to deliver an MCX batch every month throughout 2022 with Fredrik producing 10-14 knives per batch over 2 weeks of each month and dedicating the remainder of each month to his custom orders.

However, the pressures of this have taken its toll and clearly communication for one thing has not been ideal. There are some extenuating circumstances on Fredrik’s side, personal matters, and clearly producing so many knives in a month is a huge challenge as is.

We have big plans for the coming months and year, and we hope to bring some very exciting knives to the market, but we have also discussed, as a priority, keeping Fredrik’s custom order customers happy.

With this said Fredrik has written the below message for you. He was unable to post as he does not have an approved account here. Fredrik is working hard to deliver the knives and making knives has been the priority over communication, this has been done with the best intentions, but clearly left you all a little in the dark. Hopefully, this will address that and won't leave you feeling neglected or un-appreciated.

I assure you it is quite the opposite, this community and the support and feedback you provide to both Fredrik and I is valued more than you know.

Best regards,

Peter


---------------------------------------------------------------

Hey all, this is Fredrik Spåre.

I was notified of this discussion and felt I really wanted to address some issues people are having with me and my custom order list. Please try and read this with an open mind.

So I started thinking of closing my books for quite a while before it eventually happened. The main reason I didn't do it is because of the insecurity in workflow I felt it would mean (perhaps wrong) because having a queue lined up gave me a feeling of stability.
Perhaps I should have closed much earlier, but I didn't.

So eventually Peter at Modern Cooking (plus other retailers that I turned down) approached me and suggested we did some collaborations. Even though it would take time away from the custom list, it felt like a great opportunity and I gladly agreed.

I combined the custom orders with the work from Modern Cooking and I quickly noticed how much smoother the work was when working on larger batches instead of doing one-ofs with sometimes extremely detailed requests. Not a big surprise, but unfortunately this realization came at a very sensitive time in my personal life.

So me and my wife of 14 years decided to split and with that came a much larger demand of financial security for me and my daughter. As many of you might know, no one gets into knifemaking to make lots of money, but I do feel that if I work 6-7 days a week I at least should be able to support myself and my daughter.

Well, sometimes a custom order that I charge €280 incl VAT for can fail because of the previously mentioned very specific details and suddenly the money I make that week gets drastically reduced. Not the customers fault, not my fault (or well, kinda my fault but whatever) but it's a very sensitive economical situation.

So doing more work with retailers meant more stability and I could still produce a healthy amount of customs every month. Of course, this meant that the waiting time increased quite alot and I tried communicating it through instagram and actually got an overwhelming amount of positive messages. So that makes me feel a bit sad to see people now ganging up and, politely, taking a stand against the stuff Modern Cooking are offering instead of supporting one of the few businesses that are actually dedicated to taking care of their contracted blacksmiths/makers. It is absolutely not how I would have reacted to the situation, but to each their own.

Some makers raise their prices to compensate for the risks, some deny taking very specific orders and I should perhaps have done the latter.

So what I have actually planned on doing for some time now is to offer everyone on the custom order list an alternative to get a knife faster than waiting for their spot in the queue. I will send out an email to everyone waiting for it.

I understand the frustration with not getting replies when trying to contact me, but please understand that I dont ignore anyone out of spite, its simply just very time consuming and combined with the last 6 months of turbulence in my private life, I simply have not managed to keep up.

With all that said, much love to all of you. You have made my dream come true by working as a knife maker. <3

Fredrik Spåre
 
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I feel kinda sad if he felt pressured to overshare. I hope he’s doing well.

I really don’t hold it against MC or him (I think it’s true for most of us People are probably just kinda disappointed and venting) I kinda bought the Apex thinking my “custom” won’t come in and I’m happy with it. (Honestly probably happier than I would’ve been with my original idea)
It does seem most makers are moving to the non custom model. (Honestly one thing I dislike about this in general is that sometimes you can’t get the size you want. I’m not talking exact but ballpark. What Yanick does seems like a good compromise).

I figured the constant order flow is probably better for makers and it may have been an agreed upon long term deal with MCX.

Anyway, thanks for posting this.
 
@moderncooking That was well said by Fredrik... Besides for one thing, I don't think anyone here is taking a stand against Modern Cooking in the least. We all get you have a business to run and it wouldn't make sense for you to just say "Hey Fredrik, pause on those MCX knives and work on your customs" even though we as customers might prefer that. I have bought from you/the MCX line and will continue to even though I have not been satisfied with my experience waiting for my custom.

I empathize with his situation, and the delays make sense. I do remember him posting on instagram one time that book orders would be delayed a bit...and that was good of him for sure, it just would have been nice if he was really frank and said hey, there are going to be big delays due to large lifestyle changes or something along those lines. We would all understand...it's just that one insta post saying hey custom orders are going to be delayed, don't really paint the picture of an extra year or more you know?

Also when someone like me, sees posts of collabs with other knife makers, and group buys for members of different communities spring up that you know were organized way after your order was placed and are finished before your order is even started does kind of tick you off a bit in the moment and you wish he would have declined some of those special projects.

Like @superworrier here said, we are venting. It is a knife at the end of the day and Fredriks life is more than pleasing us. I hope he is able to get some stable ground underneath him and things start to go better for him.

Thanks for the communication
 
As a divorced dad, I get the issues that Fredrik is talking about. When I split with my ex-wife I moved in with my dad. At 40 years old. It was humbling as when I looked at my budget I could.live with him or barely be able to feed myself and my daughter.

@moderncooking - the biggest thing that I would say to Fredrik to help him is to communicate. A simple email to those of us on the list saying "I having some personal issues, and I'm behind on my list, please bear with me" would have quelled things a lot. Maybe every two months giving an update where on his list he was worked would help us as customers as well.

The other item - I'd gladly pay 10-15% more if it would give Fredrik an extra day a week with his daughter. He is busy as he s the budget Smith that knocks it out of the park. He could easily charge more. And having just sent my daughter to university, I'm very melancholy and reminiscent of all the time I got to spend with her. He shouldn't have to work 7 days a week to live.
 
I was excited to see knives in stock till I noticed they were bunkas. Personally the small knife arena in my house is dominated by a Takamura gyuto and a yo handled HAP40 Santoku which all my guests love. A reactive bunka would never get used by anyone.

I already own the 250 from the first release and at this point would only be collecting larger blades so I passed on it.
 
Peter, Fredrik, thank you for the letter and opening up like that.
When I first started buying knives a couple of years ago, $200.00 was a ridiculous price to pay for a knife. Now I have plenty of knives pushing 1k but for any of my "non-knife-nerd" friends anything over $100.00 can still seem ridiculous. In my mind what Modern Cooking and MCX is doing for the knife industry can not get enough praise. I think anyone who is being honest would say that paying the cost for the level knives that are being put out is outstanding. Yes you can get the same or better performance from Japanese knives at these prices but honestly not with the level of fit and finish. I would say most western makers are at least 50% more expensive then these are for similar quality. In my mind Modern Cooking is doing a great thing for our industry in letting people who dont have crazy knife budgets get into our addiction. I can only see it helping us as other makers have to be seeing these prices and quality and how quickly they sell out. There are a select few makers who can put out $1000.00 knives and have them sell like say Kamon. Go look at how many knives Alex Horn has on his website. He makes possibly the best knife I have ever used but its hard to sell expensive knives. The guys in the lower range can move them much faster and keep income rolling in. This was a very smart business move and hope it continues. That being said, I do feel for the guys waiting on knives, it is not fun and there is never enough communication for you to feel good about the wait.
 
Peter, Fredrik, thank you for the letter and opening up like that.
When I first started buying knives a couple of years ago, $200.00 was a ridiculous price to pay for a knife. Now I have plenty of knives pushing 1k but for any of my "non-knife-nerd" friends anything over $100.00 can still seem ridiculous. In my mind what Modern Cooking and MCX is doing for the knife industry can not get enough praise. I think anyone who is being honest would say that paying the cost for the level knives that are being put out is outstanding. Yes you can get the same or better performance from Japanese knives at these prices but honestly not with the level of fit and finish. I would say most western makers are at least 50% more expensive then these are for similar quality. In my mind Modern Cooking is doing a great thing for our industry in letting people who dont have crazy knife budgets get into our addiction. I can only see it helping us as other makers have to be seeing these prices and quality and how quickly they sell out. There are a select few makers who can put out $1000.00 knives and have them sell like say Kamon. Go look at how many knives Alex Horn has on his website. He makes possibly the best knife I have ever used but its hard to sell expensive knives. The guys in the lower range can move them much faster and keep income rolling in. This was a very smart business move and hope it continues. That being said, I do feel for the guys waiting on knives, it is not fun and there is never enough communication for you to feel good about the wait.

Matt that is very nice of you to say. You are certainly not the first to give us positive feedback on this, but its always nice to get a pat on the back like this. I only hope that it develops into a more widely adopted way of doing things. 🙏
 
...

...So that makes me feel a bit sad to see people now ganging up and, politely, taking a stand against the stuff Modern Cooking are offering instead of supporting one of the few businesses that are actually dedicated to taking care of their contracted blacksmiths/makers. It is absolutely not how I would have reacted to the situation, but to each their own.

...

Got it. Best of luck.
 
Arrived today - cute little bugger. Seems to have more distal taper than I remember from my v1.1 MCX gyuto.

Is the MCX stamp new as well?

18BFDC71-3554-4F54-9048-20D59DBA77CA.jpeg
 
So, I know that this thread has somewhat become the "Fredrik Spåre Impressions" thread, but I believe it is also the only place that MCX is really discussed and so....

Tonight 8pm CEST we will be making available 4 new MCX knives. These 4 are forged by Jonas Johnsson aka isasmedjan. Details are on this IG post



Ill also do a quick shout out on the Newsletter to make sure that everyone gets a shot at them, but there will be only 4 pieces
 
Arrived today - cute little bugger. Seems to have more distal taper than I remember from my v1.1 MCX gyuto.

Is the MCX stamp new as well?

View attachment 198943
How's the grind compare to your older gyuto?

So, I know that this thread has somewhat become the "Fredrik Spåre Impressions" thread, but I believe it is also the only place that MCX is really discussed and so....

Tonight 8pm CEST we will be making available 4 new MCX knives. These 4 are forged by Jonas Johnsson aka isasmedjan. Details are on this IG post



Ill also do a quick shout out on the Newsletter to make sure that everyone gets a shot at them, but there will be only 4 pieces


Well that looks pretty sweet... is the price point going to be more like prior MCX releases, Isasmedjan's usual price range, somewhere in the middle?
 
How's the grind compare to your older gyuto?

It’s been around 6 months since I had that early MCX, but my initial impression is that the bunka is a touch thinner. It moves through produce a bit easier if memory serves. I captured some video of it just now. The other knife I’m using with the carrots is a Birgersson.




 
Well that was a blitz! So, I think most of the questions here are now already answered. There will be more in the future for those who missed this batch. Might even see some Honyaki if we are lucky ;)
 
Well that was a blitz! So, I think most of the questions here are now already answered. There will be more in the future for those who missed this batch. Might even see some Honyaki if we are lucky ;)

Would you be willing to implement a lottery system for releases? Having timed releases is kind of **** from the buyer side, in all honesty. If you could post & let people sign up for a chance, that just feels a lot fairer.

If you are concerned about the implementation lift I am willing to help you evaluate it for free to see what it would really take. We have other SWEs around too, who I suspect would also be willing.
 
Kamon has implemented a draw system like that with his knives. He seems to have gotten a lot of positive feedback and plans to continue.
 
Kamon has implemented a draw system like that with his knives. He seems to have gotten a lot of positive feedback and plans to continue.
Yes lots of positive feedback from the prospective customer side and I'm very happy with it from my end also.

Only negative feedback might be that a guy told me he would much rather put the effort in, make himself stand up at 3am in the night for the drop, and have a higher chance due to beeing fast and having some control about it. I'm supportive of that. I don't like pure luck beeing the best option. But sadly... Apparently... Newsletters aren't sent out simultaneously, but in a certain order more or less one after an other (at least I've been told). So that makes "first come, first serve" kind of unfair right from the get go.
 
Yes lots of positive feedback from the prospective customer side and I'm very happy with it from my end also.

Only negative feedback might be that a guy told me he would much rather put the effort in, make himself stand up at 3am in the night for the drop, and have a higher chance due to beeing fast and having some control about it. I'm supportive of that. I don't like pure luck beeing the best option. But sadly... Apparently... Newsletters aren't sent out simultaneously, but in a certain order more or less one after an other (at least I've been told). So that makes "first come, first serve" kind of unfair right from the get go.
Maybe a popular maker like you can open the registration for a draw at a scheduled time, so everyone on newsletters will know about it in advance and be prepared for it. But the registration open window should be super narrow like 1 minute, so only whoever wants it seriously enough to submit their information within 1 minute will be considered. 1 minute should be good enough for a prepared buyer no matter what. Then within this smaller group of buyers who registered, a draw will be performed to eliminate the network or how-fast-they-can-type factor.

To make it easier to do, maybe you can post a "ticket" for a draw on your online shop at a scheduled time, with a quantity of 10 or whatever appropriate, so only the fastest 10 buyers get a chance to win the draw.
 
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Newsletters aren't sent out simultaneously, but in a certain order more or less one after an other (at least I've been told). So that makes "first come, first serve"
This is not a comment on which system I think is better, but I don't think that is true...
 
This is not a comment on which system I think is better, but I don't think that is true...

So list software would have two choices - send a mail/person, or a mail/batch. Mail/person would be send one by one. Mail/batch would be sent to the first hop mail as a batch, but then would be send person by person to the people in the batch. Batch sizes need to be limited or many mail servers will drop the traffic as well

So essentially true. Depending on the size of the list, some software would have to send slowly or risk being blacklisted, so a large list could take some time to get through.
 
Maybe a popular maker like you can open the registration for a draw at a scheduled time, so everyone on newsletters will know about it in advance and be prepared for it. But the registration open window should be super narrow like 1 minute, so only whoever wants it seriously enough to submit their information within 1 minute will be considered. 1 minute should be good enough for a prepared buyer no matter what. Then within this smaller group of buyers who registered, a draw will be performed to eliminate the network or how-fast-they-can-type factor.

To make it easier to do, maybe you can post a "ticket" for a draw on your online shop at a scheduled time, with a quantity of 10 or whatever appropriate, so only the fastest 10 buyers get a chance to win the draw.
That would be a reasonable option for us knife freaks over here in forums and communities like that, but I fear it would be a disadvantage to the "normal" enthusiast.
I don't mean that rude to either of those two groups, it's just how I try to describe different buyer types. Hope you know what I mean? Cause the "normal" enthusiast will get his name into the 24h bucket, but maybe won't set his timer to a very certain and narrow window of time. It might be just too much to get involved. Plus some guys have a major disadvantage due to their time zone which I found unfair for the longest time with my "first come, first serve" sales.

I feel like the 24h draw checks most of the boxes that are important to me. But nevertheless I'm very happy for your input as I might change it up one day again. That draw thingy was recommended to me too by someone. I wish I remembered who it was. I'd give the person credit for it 🙈😂.
 
That would be a reasonable option for us knife freaks over here in forums and communities like that, but I fear it would be a disadvantage to the "normal" enthusiast.
I don't mean that rude to either of those two groups, it's just how I try to describe different buyer types. Hope you know what I mean? Cause the "normal" enthusiast will get his name into the 24h bucket, but maybe won't set his timer to a very certain and narrow window of time. It might be just too much to get involved. Plus some guys have a major disadvantage due to their time zone which I found unfair for the longest time with my "first come, first serve" sales.

I feel like the 24h draw checks most of the boxes that are important to me. But nevertheless I'm very happy for your input as I might change it up one day again. That draw thingy was recommended to me too by someone. I wish I remembered who it was. I'd give the person credit for it 🙈😂.

Bloodroot blades does something similar - at the beginning of the month they send out their newsletter, you get a change to put your name down for as many of the knives are you are interested and then they draw 24 hours later.

I personally think it's so much nicer than having stayed up, gotten the knife into the cart and then lost it to someone else as they enter their details faster.
 
Yes lots of positive feedback from the prospective customer side and I'm very happy with it from my end also.

Only negative feedback might be that a guy told me he would much rather put the effort in, make himself stand up at 3am in the night for the drop, and have a higher chance due to beeing fast and having some control about it. I'm supportive of that. I don't like pure luck beeing the best option. But sadly... Apparently... Newsletters aren't sent out simultaneously, but in a certain order more or less one after an other (at least I've been told). So that makes "first come, first serve" kind of unfair right from the get go.
Lottery is the only truly fair way to do this, if that is the goal of course. The way you did it I think is best, giving people a 24h window to enter the drawing. This lowers the chances for each individual vs a shorter window, but making a very short window is unfair given different time zones and life outside of this hobby in general. Since I've been in this hobby for a while I've started to truly detest first come first serve systems. To such a degree that I basically stopped participating almost fully even when the maker and the knife are very interesting to me.
 
That would be a reasonable option for us knife freaks over here in forums and communities like that, but I fear it would be a disadvantage to the "normal" enthusiast.
I don't mean that rude to either of those two groups, it's just how I try to describe different buyer types. Hope you know what I mean? Cause the "normal" enthusiast will get his name into the 24h bucket, but maybe won't set his timer to a very certain and narrow window of time. It might be just too much to get involved. Plus some guys have a major disadvantage due to their time zone which I found unfair for the longest time with my "first come, first serve" sales.

I feel like the 24h draw checks most of the boxes that are important to me. But nevertheless I'm very happy for your input as I might change it up one day again. That draw thingy was recommended to me too by someone. I wish I remembered who it was. I'd give the person credit for it 🙈😂.
Fair enough. It's comforting to see makers trying to make it fairer to everyone, given how often I lose the clicking battle.

Regarding time zone difference, I think you can kinda take care of that by posting maybe 5 tickets every 6 hours for 24 hours. I personally believe in market economy and I do think whoever pays it more deserves the knife, either via money or time/energy/attention. Having a 24-hour window is a good way to make sure everyone gets a chance, but I feel like given how popular your knife is, it is still too "easy" to some buyers who don't want it as badly as we do. I'm saying that probably because I think "fastest 10" gives me the best chance to win it. LOL
 
Yes lots of positive feedback from the prospective customer side and I'm very happy with it from my end also.

Only negative feedback might be that a guy told me he would much rather put the effort in, make himself stand up at 3am in the night for the drop, and have a higher chance due to beeing fast and having some control about it. I'm supportive of that. I don't like pure luck beeing the best option. But sadly... Apparently... Newsletters aren't sent out simultaneously, but in a certain order more or less one after an other (at least I've been told). So that makes "first come, first serve" kind of unfair right from the get go.

On one hand it sucks not being able to just buy any knife any time. However, I hope that enthusiasts can appreciate the fact that some knives are highly sought after and be happy for those makers. After all, as enthusiasts we win some and we lose some. In the grand scheme of things it’s not a big deal for us. And winning some should never come at the expense of causing stress for our makers.
 
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