It’s various forms of inefficiency. It’s an industrial engineering problem. You decide to run brunch out of a nice dinner restaurant, and then you are:
- shoehorning a menu that is usually egg and fryer heavy into a kitchen designed for dinner cooking. Like ok, what brunchy stuff can we push out of this kitchen? And work around expectations that constrain what constitutes “brunchy”, so load balancing and time-and-motion workflow gets rough.
- adding shifts to your staff that don’t fit the normal schedule and especially for the kitchen don’t constitute full time equivalent positions. Hence the clopen shifts and/or deploying prep cooks as line cooks. Before the doors open, already nobody wants to be there on this s___ detail.
-prepping and ordering another menu, typically with its own ingredients and prep items, on Thursday and Friday. So that squeezes things in the kitchen, and might generate a little resentment or distaste towards brunch before it’s even the weekend. And the flow is discontinuous which is never as good as sustained.
-inviting customers who are not there for the food. Some of them are there to drink, others don’t even care about the drinks because they are there To Brunch as a verb. That may involve drinking but they are unlikely to appreciate a mixologist’s creations, never even mind the chef. That’s why they use the menu as an ingredient list, because they are not there to experience my food unlike the dinner crowd; it’s just something to eat while brunching.
Now what I’d recommend both from a food and experience perspective and also from a not being a dbag perspective is going to eat at a brunch place, the kind that’s open from 7 to 3 and doesn’t do dinner. That place will have a kitchen that is designed or has been built out to push out a smooth brunch; staff who only work mornings; brunch food that is the central focus, not an adjunct to hook in people who don’t care about it anyway although realistically they will still get that crowd (but probably have better systems for handling it) and continuous flow of materiel throughout the week. They’re optimized for what they do as their core business operation. Still stick to the menu though
and don’t yack in the john, that happens a lot.
ETA: I was at a place that was known for having strong mimosas. What was not as well known is that we didn’t do it for you, we did it because the wine was cheaper than the juice.